We are humans, designing for humans 🐋
Aaida is an app designed by women for (but not exclusively) women in order to create and foster a safe community that will empower women by providing more flexible job opportunities while helping unburden unpaid care work. Our product will allow our users to find or provide support and in turn, empower women in their local communities.
Our mission is to build connections for people to assist each other and simplify daily tasks such as grocery shopping and gardening.
Skills: Prototyping, Wireframing, UX Research, User Testing, Branding, Graphic Design, Animation
Since we are building this app to support two user groups, the employers and the workers, we’ve created two personas to represent both groups.
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To ensure all elements of the app and print media follow the same design language, I developed a branding guideline by considering icons, shape design, colour palette and font hierarchy.
The full version can be found within the Aaida Report.
